Heart stamps - Lancome - Block of 5 stamps
La Poste et Lancôme celebrate Valentines Day
Every year for more than 20 years, on the occasion of Valentine's Day, La Poste offers a series of new stamps to send love wherever one wishes. For each edition, it is a designer, a stylist or a renowned house, who is honored through an unprecedented creation.
After prestigious houses such as Chanel, Givenchy, Lanvin, Hermès, Baccarat, Jean-Charles de Castelbajac, Balmain, Sonia Rykiel, Guerlain or agnès b. , it is again a mark imprinted with history that signs this new stamp in 2024: Lancôme, which, for this 25th edition, has the pleasure of sharing his .
Lancôme, the brand with rose
Created in 1935, Lancôme, the worlds first luxury beauty brand, shares everywhere its vision of French elegance. This collaboration with La Poste is thus the meeting of two French heritage companies, whose know-how and expertise in their respective fields are recognized by all.
For the 2024 heart stamp, Lancôme chose to honor the rose in a contemporary and stylized form. The history of the flower queen and the House is closely linked: more than just a logo, it is ubiquitous in the brand's imagery, product offering, and shops.
Thus, it is quite naturally that the rose was chosen for the heart timbre, with the idea of reinventing this emblem and of confronting the traditional and very French know-how of the bas-relief with a resolutely clean and modern drawing of the rose in order to make it timeless.
Delicately affixed to an envelope, the pink stamps will sublimate all the mail. It is up to each of them to take their best feathers and write a sweet word to the chosen one of their heart or a relative. Then, all that is to personalize his message with the new heart stamp signed Lancôme.
